Distracted driving is one of the largest causes of collisions, injuries and deaths on Canada’s roads.1 From texting and being on social media to talking on the phone or eating and drinking when behind the wheel, driver inattention has been found to contribute to approximately 80% of all collisions.2

Distractions impair our driving performance and reduce our awareness, which can result in drivers being slower to notice or less able to safely respond to critical events on the road. Put simply, when you take your eyes and attention off the road your risk of collision increases.3

Just look at the numbers:

– It takes only 3 seconds after a driver’s attention has been diverted for a crash to occur. 4

– Sending or reading a text takes your eyes off the road for 5 seconds. At 90 km/h, that’s like driving the length of an entire football field with your eyes closed.5

– You are 23 times more likely to be involved in a collision if you text while driving and 4 times more likely if you talk on a cellphone (hand-held or hands-free) while driving.6

Not only are drivers putting themselves and others at risk when it comes to distracted driving, they may also be breaking the law. And in Alberta, the penalty for distracted driving is a $300 fine and 3 demerit points.

1CAA, 2021
2IBC Drive Down Your Rates
3Transport Canada, 2019.
4, 6Thinkinsure, 2020.
5National Highway Traffic Safety Administration